Driving retail innovation with Fountain Tire and Valtech
Mobility Retail CPG
When legacy systems create roadblocks, do you wait or leap?
In this episode, Stephanie Proseilo, Director of Brand & Customer Experience at Fountain Tire, joins Valtech’s Gabriel Laliberté to unpack how her team transformed their B2B experience without waiting for a full ERP rollout.
From selecting the right tech stack to unifying partners under a shared mission, this is a behind-the-scenes look at bold decisions, measurable wins, and the next phase of growth, including data, AI and connected customer experiences.
What you’ll hear:
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Why Fountain Tire started with the website, not CRM or CDP
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How early digital wins supported broader ERP transformation
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What made Adobe Commerce and Valtech the right fit
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Results from the launch: 30% conversion lift, 40% bounce rate drop
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What’s next with AI, portals and data-driven service
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